Archives for the category "Web Design"

5 Most Recent Entries in "Web Design"

Popsicle - A Free Wordpress Theme from


We've created another Wordpress theme called Popsicle, which you can download for free from our web design site.

Popsicle is based loosely on the design of the website.

The theme comes in five different colours. The demo shows just one of the colours; to see the others you'll need to install the theme to your own Wodrpess blog.

Upload the Popsicle files to your themes folder, and you’ll automatically see a management page in Wordpress. From there, you’ll be able to choose between the gray, green, brown, pink and blue versions.

Download the Popsicle Wordpress theme.

The Elements of User Experience


I just discovered this diagrammatic representation (PDF) of the various elements that make up the User Experience on a website.

It was created by James Garrett in 2000, and is still just as relevant today.

Homepage vs. Landing Pages - Striking a Balance

One of the things I love about my job is that I'm constantly learning. Everything internet-related seems to continually, rapidly evolve (consider recent changes in design methods, standards and styles; online marketing techniques; web-based software tools; electronic payment options; social uses of the internet; etc.).

That constant change keeps me on my toes, and makes me job challenging. As if that weren't enough learning to be getting on with, I also have to learn about our clients' businesses. I have to learn about their industry and its recent trends; what their business model is; how their internet strategy fits into that model; what their competitors are doing; etc.

Meanwhile, we're faced with another challenge: getting the client to learn what we need them to know. The more open clients are to this "mutual education", the better chance we have of success.

One lesson we try to teach clients is that the homepage is not (necessarily) the most important page on their website.

It's a mistake to assume that users will always, or even most of the time, access your website via its homepage. Consider this: when you search in Google, does it return a list of homepages? Not necessarily: Google returns a list of pages and other documents on the web that best match your search query. This is list is by no means exclusive to homepages, or even weighted towards homepages.

For example, if you've published an provocative article on your website, and a lot of people link to it, that article may tend to get found more in Google than your homepage does. Hence, more people will access your website via this article page than via your homepage.

Similarly, if you have a page on your website that contains a biography of your CEO, many people will access your website via this page, because they Googled your CEO.

Gillian Carson illustrates this point well in an article in Vitamin magazine, entitled Turning Your Visitors Into Users:

Quoting Ryan Singer of 37Signals, the article explains:

I don’t visit YouTube and click around. But I see blog posts with cool videos all the time. I don’t think of YouTube as a site. What draws me in is a blog post, IM or email. Then, when you end up watching a video on YouTube’s site, you realize there are more cool videos there, and might start clicking around. In this way the root of each visit is a permalink, a particular video, a certain experience - not the home page. The video is the epicenter of the permalink, and the permalink is the epicenter of the whole site. Everything revolves around the videos you love, not the farm that feeds them.

The homepage is not the only door to your website. In fact, when you review your analytics data, you will most likely find that less than 50% (probably fewer) of visitors access your site via the homepage.

So what do you need to do?

  1. Make sure that the user experience is positive and consistent throughout the website.
  2. Design the navigation in such a way that it's clear to the user where they are within the structure of the site (e.g. provide contextual cues like a different colour such for menu items that are currently selected; add a "breadcrumb" style navigation trail).
  3. When setting up your Google Adwords or SEO, direct users to the most appropriate landing page for the phrase you're targetting
  4. Spread the love: try to make sure you get just as many links to important landing pages as to your homepage. This will help your site's overall Google ranking.

Effective landing pages are crucial if you want to attract significant numbers of visitors to your website. Once you grasp this concept, you'll be well on the way to increasing your traffic.

Portals and Vortals and Bears, Oh My

A lot of internet-related jargon comes and goes, but a term we can't seem to get rid of is "portal".

I still hear this jaded moniker bandied about a lot, typically from people who have "a great idea for a website" (you know who you are). Said great idea involves creating a "one-stop-shop" related to subject x.

Typically this "portal" is no more than a set of links to other websites -- at best, we could call it a directory.

In fact, when have you heard someone say they were looking up a certain portal last night, or "I read it on a portal"? Never, right? (Substitute the word blog, which works, and you'll see that this is a fair test.)

Some sites have risen beyond mere portality, since they describe themselves as "vortals". tells us that a vortal is a vertical portal, or "a portal geared toward a specific niche audience with focused content."

Errr... so can someone now tell me how a vortal differs from a portal, and how either of these differs from, well, any old web page with a set of links about a specific topic?

Still, I guess "portal" looks good, even expensive, in public sector reports on spending. It's up there with the e words, like e-tourism and e-enterprise.

As I write, someone, somewhere (probably in a pub), is having a "great" idea: Why not create a website aimed exclusively at the niche of ... world tourism? Except it won't be just a website, it will be an e-portal!
[/end rant]

Wordpress 2.5 - New Features, Better Usability

Wordpress 2.5 has just been released. It includes some great new features and, overall, the user experience (already good) has been enhanced.

Some of the improvements include:

  • A better visual (WYSIWYG) editor
  • Native support for embedded media, such as video clips, and neat buttons on the visual editor to match this
  • A more intuitive dashboard layout
  • A nifty file uploader that supports multiple files being uploaded at once
  • Custom sizes for thumbnails
  • EXIF image support (i.e. reads the labels you put on images from your digital camera)
  • Easy creation of image galleries
  • Search now includes pages as well as posts

Sorry Movable Type, Wordpress has definitely become my favourite CMS.

Mediajunk is No Longer Updated

Visit Michael Heraghty's current blog at User Journeys


Mediajunk was Michael Heraghty's blog from 2002 to 2010, with articles on usability, UX, SEO, web design, online marketing, etc. More »

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