What Google Wants

An article about Google published in today's Sunday Times gives an excellent insight into the company's utopian technological vision.

Google’s overall goal is to have a record of every e-mail we have ever written, every contact whose details we have recorded, every file we have created, every picture we have taken and saved, every appointment we have made, every website we have visited, every search query we have typed into its home page, every ad we have clicked on, and everything we have bought online.

This would not just make Google the largest, most powerful super-computer ever; it would make it the most powerful institution in history.

Big brother or little lover? Only time will tell...

Tags: google

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Mediajunk is Michael Heraghty's blog, with articles on web design, usability, online marketing, digital innovation, etc. More »