mediajunk

A few years back, a new client hired my company to do some web marketing / consulting work on their website. The site got a large amount of traffic but was not converting many visitors into buyers, despite promoting a product that sold well offline.

In my initial meeting with the "tech guy" and the "marketing girl" -- who, between them, ran the website -- I delicately suggested that the site had some usability problems. They marketing girl looked hurt: "but every page is less than three clicks from the homepage!" she protested.

Of course, the "three-click rule" is a usability myth, but there are many more, as I discovered in the excellent 30 usability issues to be aware of, recently published by the highly Digg-able Smashing Magazine.

Tags: usability