A lot of companies try to create viral online campaigns, but generating buzz is difficult. You've got to tap into the zeitgeist; give the punters what they want.
Burger King have got it right however with their "Simpsonize me" campaign, which has become a bit of a craze lately.
I gave it a go ... and I've even ordered my Simpsonized mug on a mug!
Tags: buzz marketing, viral marketing, web 2.0, web marketing
Mediajunk is Michael Heraghty's blog, with articles on web design, usability, online marketing, digital innovation, etc. More »
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