mediajunk

A friend of mine, crime fiction author Declan Burke, was telling me today about a new online trend that I immediately had to check out for myself -- book trailers.

Okay, most of the trailers I've seen so far are -- like the one above -- are cheesy at best. Still, what a great way for struggling writers to promote their latest offerings.

The publishing world is becoming more ever more competitive, so authors who make use of internet tools such as blogs, discussion groups and online video to add value to their offerings are more likely to succeed. Writing a decent book is still a pre-requisite, but it may no longer be enough to ensure success.

I'm sure that, as more authors cotton on to this clever marketing device, the quality of these trailers will improve.

Of course, you should never judge a book by its trailer (sorry -- it's been a long day at the office).

Update: I've just registered the name noveltrailers.com ;)

Tags: blogs, book trailers, marketing