mediajunk

I've created a new website called AdvertisingTheFuture.com.

I'm interested in the way advertising is evolving and had been thinking about writing a (short!) book on the subject. Then I considered the hassle of approaching publishers and the strong probability that my manuscript would get rejected.

So I decided to build a web version of the book. I didn't want to create an e-book; I wanted to create a website that behaved like a book. The idea may seem counter intuitive. After all, a website's non-linearity is what makes it different to a book. You don't have to start at page one.

But who's to say authors can't -- or shouldn't -- create linear websites?

So, advertisingthefuture.com is my attempt at a linear, book-style website. Of course, it won't be exactly like a book: the reader may discover the book at any page, and may jump readily to any chapter. And until it's finished, readers will be able to see the website evolve. I'll gradually add and edit the pages until I feel it's done.

Stay tuned...

Tags: e-book, web design