mediajunk

Five or six years ago, when Google was emerging as "the next big thing" on the internet, I had many conversations with Gerald Adams of Vision Consulting about the importance of being listed high in Google search results.

As Gerald used to put it, "where you show up" in Google was becoming crucial. We weren't the only people to understand this; soon search engine optimisation (SEO) was born.

Gerald and I also discussed the importance of "where you show up on other websites". This related practice has finally got a name too - social media optimisation (SMO).

For a phrase that was coined only a few months ago (in a blog entry by Rohit Bhargava), the SMO meme is spreading rapidly; already it has a wikipedia entry.

Bhargava lists 5 rules of social media optimisation, and commenters have weighed in with more suggested rules. Expect to see "SMO skills" appearing in web marketing job advertisements soon.