mediajunk

I've just noticed the results of a survey by iProspect, published earlier this year, which finds that women are more likely to click on paid-for links on websites (e.g. Google Ads).

For me, this is not too surprising. When giving workshops or seminars on the topics of search engine optimisation or marketing, I usually ask for a show of hands to find out how many people click on Google's sponsored listings. I've found that while people are generally resistant to clicking on paid-for links, hands that go up tend to be predominantly female.

In keeping with this is another finding I reported on some time back, that women are more receptive to spam than men.