mediajunk

One of the most important aspects of search engine optimization is keyphrase research. That is, before you try to get your site to show up highly in Google, you have to decide which phrases you'd like it to show up highly for.

In my book, I describe lots of different ways, and different tools, to conduct this research.

One such tool is JRK Design's Scout, which is an enhanced version of the Overture keyword tool.

When you enter a phrase into Scout, it returns a list of similar phrases that were recently entered into the Overture search engine. Scout also lets you export these phrase lists to an Excel spreadsheet -- the feature that makes it most useful.

While Overture isn't a very widely used search engine, its search queries are nonetheless representative of those entered into other, larger, engines, such as Google.