mediajunk

Google launched two initiatives this week, both of which aim to introduce its search bar to other web sites. The first, a site search offering to its network of advertisers, received a full launch earlier in the week. Website owners who already display Google "Adsense" Ads on their sites can now also have a Google search bar appear on the site. The owners will get revenue from any paid-for clicks that the search generates. Wired magazine reports: "The move to add its search feature on other publishers' sites is a logical move for Google, since many Internet users prefer to conduct queries on the websites they visit, rather than going to a dedicated search-engine site, said Joshua Stylman, managing partner of Reprise Media, a search marketing company." Yesterday, Google made a beta version of a separate but similar tool, which it calls Site Flavoured Search, available to any web owners who want to try it (i.e. not just those in its AdSense network). From its FAQ page: "Site-Flavored Google Search uses a Google search box to deliver custom web search results, based on a profile filled out by a site's webmaster. The profile reflects the content of the website, and when the site-flavored search box is placed within the pages of that site, users are able to view search results that are "flavored" to be more relevant to them."