Album Launch: Phone-Only or Just Phoney?
From the BBC News website:
"A band from Germany has adopted a novel approach to getting their music heard by millions.
Super Smart have turned their backs on vinyl and CDs and instead have decided to just release their album as ringtones."
A gimmick? Most certainly. But it may just grab the attention of ringtone-obsessed teens here in Europe...
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Mediajunk is Michael Heraghty's blog, with articles on web design, usability, online marketing, digital innovation, etc. More »
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