mediajunk

In its recent efforts to out-Google Google, Yahoo has added some innovative features to its search engine. One of those is the identification of RSS feeds associated with search results. For example, if you do a Yahoo search for mediajunk, you will see the following below the listing for this site: RSS: View as XML - Add to My Yahoo! [Beta] The "Add to My Yahoo" option allows you to add the syndicated summary version of this site to your My Yahoo page (which typically contains news headlines, TV listings, etc.). All part of Yahoo's strategy to to "personalise" the search experience, we're told. Can search really be personalised? Stay tuned; that's another day's rant...