Searchers Growing More Sophisticated

As we become more web-literate, our search habits are changing. According to OneStat, users are now much more likely to enter three-word keyphrases into search engines than at any time in the past. Studies by the internet marketing analysis company reveal that the typical breakdown of search types is as follows: 1. 2 word phrases -- 32.58% 2. 3 word phrases -- 25.61% 3. 1 word phrases -- 19.02% 4. 4 word phrases -- 12.83% 5. 5 word phrases -- 5.64% 6. 6 word phrases -- 2.32% 7. 7 word phrases -- 0.98% As users become more acquainted with search engines, so the engines will become more sophisticated. This happens with all media. For, example, if you could travel 80 years into the past and show someone a modern-day movie, they wouldn't understand the cutting, and other techniques that we take for granted. Of course, this "literacy" process is happening quicker with the internet than with other media. The medium will continue to evolve, especially those who are in school today take up interent-related jobs.

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Mediajunk is Michael Heraghty's blog, with articles on web design, usability, online marketing, digital innovation, etc. More »