Corporate blogger Jared Blank of Jupiter Research has written an interesting article entitled "What If You Built a Blog and No One Came?" that deals with the problems of how to generate traffic to a diary site.
"Writing the Weblog is the easy part," says Blank, "the challenge is publicizing it." I couldn't agree more! The piece is interesting because it goes beyond the traditional freebie ways of publicizing -- viral (email) marketing to communities; etc. -- and takes a look at buying ad-words on Google.
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Speaking of which, I was disappointed when I read the article "Is Google God?" that appeared in the NY Times today. The piece actually starts off well, with some interesting stats:
| In the past three years, Google has gone from processing 100 million searches per day to over 200 million searches per day. And get this: only one-third come from inside the U.S. The rest are in 88 other languages. |
The piece twists, however, into a mildly paranoic interpretation of what this global internet growth holds in store:
| While we may be emotionally distancing ourselves from the world, the world is getting more integrated. That means that what people think of us, as Americans, will matter more, not less. |
I was not surprised then, when I Googled the author Thomas Friedman, to discover that his current book explores "the world after September 11th".
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