While some firms may be taking action to stop their employees blogging during work hours, others are embracing blogs as a means of promotion and knowledge sharing.
Internet leading light Jupiter Research has launched the weblogs of several of its top analysists. Since each of the analysts has a special area of reserach (wireless technologies; media and entertainment; etc.), the blogs are thematically differentiated. The company sees value in embracing the internet's spirit of openness. "[Blogging] allows us the opportunity to engage our clients in new ways and to share our insight with the world," Jupiter Research Director Michael Gartenberg told Yahoo News.
*****
In another exmaple of sanctioned blogging, staff at the Oregon Daily Emerald -- the daily student newspaper of the University of Oregon -- are keeping personal diaries on the newspaper's site. 11 staff members launched blogs on January 12. While many professional journalists have their own blogs/sites, one wonders whether any mainstream news publications will adopt a similar policy of "in-house" weblogging?
Comments
0 comments