e-Jargon

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As with all things internet, blogging culture brings with all sorts of new jargon, designed to befuddle the unitiated and thier parents (especially their parents).

Moblogging, as mentioned a few days ago, is blogging with the use of mobile phones. Thin media is a more interesting term -- that's business-speak for the combined publications of the blogging community (the blogosphere), as in: the advertising industry should pay attention to thin media and blogads. The term klog seems to have been around for a while -- it refers to weblogs that are specifically used for knowledge-sharing or knowledge-management, as best I can tell. Vlogs, meanwhile, are (you guessed it) video logs.

How much of this blogification will stick? Certainly not all of it. Remember, not that long ago, when the e- prefix was being tacked onto words like a cheap party hat? We don't hear so much about e-tailing, e-dating or e-governing now, but 24 months ago, these terms were loaded with shiny get-with-the-program futurism.

The word "blog" is probably here to stay: in June 2002, it was being considered for the new edition of the Oxford English Dictionary.

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Mediajunk is Michael Heraghty's blog, with articles on web design, usability, online marketing, digital innovation, etc. More »