mediajunk

Google has launched a beta version of "Google Personalized". The area of personalised search results is seen as one worth chasing by the big players, and Yahoo are also going after this space. However, I have my doubts. When I search, I generally want to search all the web. I've never been convinced about the benefits of personalisation on the web, which have been touted for years now, but which have rarely borne fruit. Google's implementation of the feature -- you can increase or decrease the level of personalisation of the results using a slider bar -- is cool, though maybe a little gimmicky. -- Skeptical in Sligo.