Not everyone is in favour of corporate blogging. Neil McIntosh of the Guardian has written a piece called Why Blogs Could Be Bad for Business.
He writes: "The notion that more than a few companies might relax their external relations strategies enough to allow weblog communication, willy-nilly, between staff members and the outside world, is absurd, no matter how many consultants insist such communication might actually have a beneficial effect on a company's image."
I think McIntosh makes some good points, but his analysis goes too far. Blogs offer a new and different way for businesspeople to communicate with the outside world; to build networks; promote themselves; and create virtual communities. However, business blogging should not be a "willy-nilly" process. As with anything in business, the practice of keeping a weblog should be undertaken with professionalism.
I will expand on these view in an essay I'm currently working on, entitled "Blogging for Business -- The Basics".
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Another interview with a senior Google exec this week. This one's with Chief Technology Officer Craig Silverstein.
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Personally, I've nothing against genetic engineering or genetic modification in principle. I don't think science, or even technology, is ever evil or stupid; only human behaviour (including human use of science or technology) can fall into those categories.
Nevertheless, I enjoyed this poster -- part of a campaign by New Zealand's Mothers against Genetic Engineering -- from an advertising perspective.
Comments
3 comments
I think they are going for the shock factor but I don't think it works, it looks like some kind of futuristic porn.
I don't ssee how you can be fore genetics but still show this poster on your site
Louise -- lol, I guess it does.
I think the message they are trying to get across is: imagine if we genetically modified humans the way we currently do (or are proposing to do) with crops and animals.
Things is though, we've been genetically modifying crops and animals for a long time, except we've called it "breeding". Today's breeds of dogs are all, essentially, genetically modified wolves. All of the bananas that are grown today are clones of a plant that, through a genetic mutation, was seedless (and tastier than its siblings).
Obviously, such animal breeding and plant cloning isolates genetic modifications that occur "naturally" already. But it is still a form of genetic modification.