The New York Times has a feature on corporate blogging, which, according to the article's headline, is catching on.
Disappointingly, the piece does not give much of an insight into the potential benefits for executives (e.g. online identity management); what types of executives should blog (blogging isn't for everyone!); what they should blog about; the style they should use; how often they should blog; how long a post should be; etc.
The particular examples given in the article (such as Christopher Ireland's blog) are not particularly good examples of blogging (I would have chosen a better-presented, more entertaining blog, such as Kevin Lynch's).
The article (by Thom Weidlich) makes bland and rather obvious observations ("Blogs have drawbacks. Ms. Ireland has already been unsettled by a query from a reader for more personal information"). It doesn't tackle the biggest issue of corporate blogging -- the clash between the individual and the organization.
Hmmm... maybe I should go and write an article on corporate blogging myself. Then again, I'm so busy blogging, where would I find the time?
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